Beauty & Wellness

D2C Skincare Label

A focused skincare range made by a licensed contract manufacturer and sold online under your own brand.

Est. investment₹1.5 – 2 Lakh
Business typePrivate-label brand
ModelOnline · B2C · Product
Difficulty Medium
Setup time10–14 weeks

How it runs

Batch production by the manufacturer; you run brand, listings, fulfilment and customer care.

LocationHome office; contract manufacturer
Revenue modelWebsite and marketplace sales, subscriptions

Why this business

Buyers are switching to D2C brands
No factory needed to start
High repeat purchase potential

Investment

First production batch₹70 k – 90 k
Brand & packaging design₹30 – 45 k
Website & marketplace setup₹20 – 30 k
Launch marketing₹30 – 35 k
Estimated total₹1.5 – 2 Lakh

Setup requirements

  • Contract manufacturer with licences
  • Trademark application
  • Product testing reports
  • Storage space for stock

Target customers

Urban women 20–40Ingredient-conscious buyersGift buyersOnline-first shoppers

Marketing opportunity

Creator collaborationsBefore/after contentSampling kits

Revenue model

  • Direct website sales
  • Marketplace listings
  • Subscription refill packs

Growth opportunities

  • Extend to body care
  • Retail shelf placement
  • Export marketplaces

Technology

Ecommerce storeMarketplace seller panelWhatsApp customer support

Launch support

  • Launch plan and calendar
  • Marketing and social setup
  • Sales channel onboarding
  • Listings and digital presence

Setup timeline · 10–14 weeks

PlanWeeks 1–3
BrandWeeks 4–7
Set upWeeks 8–11
LaunchWeeks 12–14

Brand development options

In beauty the packaging sells — naming, label design and claims compliance matter from day one.

Starter Brand

Name, logo, colours and stationery.

Complete Brand

Identity, packaging, website and collateral.

Brand + Launch

Complete brand plus a launch campaign.

Keep exploring

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