Branding Guides · 5 min read

How to name your brand

A good name is easy to say, easy to remember and available to own — online and as a trademark.

Key points

Say it out loudIf people misspell it after hearing it, keep looking.
Check availabilitySearch domains, social handles and trademark records.
Leave room to growAvoid names tied to one product or one city.
Test with customersAsk which name they remember a day later.

Checklist

  • List 30 options
  • Shortlist five
  • Check domain and handles
  • File a trademark search

Written by Arjun Mehta · 19 Sept 2026

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